What Clients Love Written By : Harry Beckwith Harry Beckwith Publisher : Hachette Audio Length : 3 hours Categories : Marketing Strategy & Business Development Our Price : $18.98 $13.49 Purchase... Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: -Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. -Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. -Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez! -Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school. What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better. Other titles you may be interested in E Myth Mastery Written By : Michael E. Gerber Michael E. Gerber Publisher : Harper Collins US Length : 6 hours Categories : Management Leadership Strategy & Business Development Training and Development Our Price : $29.95 $19.95 Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and... View... Long Tail, The: Why the Future of Business is Selling Less of More Written By : Chris Anderson Christopher Nissley Publisher : Hachette Audio Length : 8 hours Categories : Strategy & Business Development Our Price : $39.98 $27.98 In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, but in what used to be regarded as misses... View... New York Times: Business Planning Written By : Various Eric Conger Publisher : Listen & Live Length : 2 hours 30 minutes Categories : Strategy & Business Development Our Price : $16.95 $11.00 Learn the 25 keys to a great business plan that will help guide your company's expansion and attract necessary financing. View... Every Move Must Have a Purpose Written By : Bruce Pandolfini Bruce Pandolfini Publisher : Listen & Live Length : 2 hours Categories : Strategy & Business Development Personal Growth Success Self Help Our Price : $12.99 $8.49 Strategies from chess that can be applied to business or life View... Secrets of Success, The Written By : Various Various Publisher : Gildan Media Corp. Length : 8 hours Categories : Strategy & Business Development Success Motivation Our Price : $29.98 $21.98 A Treasury of Timeless Self-Help... From the Pioneers of Personal Development View...